In partnership with Amazon, Discovery Inc. is introducing a video-streaming app in late October called Food Network Kitchen. The new app will feature on-demand programming, recipe videos, interactive classes and Alexa support. For $6.99 per month (or $59.99 annually), subscribers will be provided the opportunity to attend up to 25 live, interactive cooking classes each week led by celebrity chefs such as Alton Brown, Bobby Flay, Guy Fieri, Ina Garten and Martha Stewart. “It’s our mission to delight, inspire and, of course, teach our millions of viewers everything we know about food and cooking,” explains Food Network. Read more

The Entertainment Technology Center at USC today announces the release of its latest series, “vETC | The Grand Convergence 2019: Innovation and Integration,” recorded August 27-28 in Technicolor’s Experience Center and Google’s Spruce Goose airship. ETC’s 5th annual virtual conference of significant presentations around emerging technologies and their impact on the M&E industry, the program’s concentration included AI, machine learning, adaptive production, blockchain, immersive media, virtual beings and streaming. Speakers presented concepts, workflows, business models and case studies in showcasing these disruptive and enabling technologies. The videos are now available on our YouTube channel. Read more

Facebook announced plans to release three new ad units under the banner Advertising You Can Play With: polls, playable ads (both in the mobile News Feed), and, last, AR ads that will debut in beta in the fall. Playable ads, first shown at the ChinaJoy gaming conference in August 2018, allow users to install and try apps before buying them. AR ads have been in a test phase, with select advertisers, since Facebook revealed them at its F8 developer conference in 2018. All three products emphasize interactivity. Read more

Pinterest is now promoting itself as a “visual discovery engine,” where its 300 million global monthly active users can not only browse billions of images but also purchase the items they find there. For most of its users, Pinterest is a go-to place for home décor, gardening and personal style, allowing users to “pin” or post photos to create inspiration boards. According to Pinterest, its AI technology can accurately pinpoint 2.5+ billion objects in photos, millions of which can be purchased by clicking on the item. Read more

This week, Google began rolling out a video game and app subscription service, Play Pass, with 350 games and apps, priced at $4.99 per month. The service first debuted on Android devices in the U.S. and will be unveiled in additional countries over the next few months. Google is also readying Stadia, a streaming video game service for big-budget titles. Play Pass arrives just a few days after Apple unveiled Apple Arcade, with over 100 games — most of them exclusives — at the same monthly price. Read more