Streaming platform OrkaTV has teamed with Comcast’s FreeWheel adtech firm on a product designed to help marketers reach target audiences for their advertising in the FAST sector. The partnership allows marketers using FreeWheel to access OrkaTV’s more than 3,500 free ad-supported streaming TV channels. The end result is expected to be “access to a more diverse pool of FAST ad inventory” that in turn helps drive up demand for inventory, according to the firms, which say the “more accurate contextual advertising targeting abilities” also raise the ante. Read more

Looking Glass has since 2014 been working to bring holographic display into regular consumer use. Now the Brooklyn-based company thinks it’s found the killer app to make that happen: Looking Glass Go, a pocket-sized display that has a $300 MSRP for June 2024 delivery and features a six-inch screen and built-in Wi-Fi and Bluetooth to enable receipt of “holograms from the cloud.” The Looking Glass Go allows you to “shoot instant spatial photos with your phone” and view them as holograms — “including holographic AIs you can customize, powered by ChatGPT,” the company says. Read more

Netflix has completed a worldwide technology upgrade that improves video quality for Premium subscribers viewing 4K HDR titles. The move is being hailed as welcome news in the wake of a price hike to $22.99 from $19.99 for U.S. Premium customers. Netflix used the “dynamic optimization” video encoding method to implement an HDR variant of the company’s VMAF (Video Multimethod Assessment Fusion) quality metric. The new HDR-VMAF is the result of a collaboration between Netflix and Dolby Laboratories that employs “subjective tests with 4K HDR content using high-end OLED panels,” according to Netflix. Read more

The Google and Nvidia-backed AI video startup Runway is partnering with Getty Images to develop Runway Getty Images Model (RGM), which it is positioning as a new type of generative AI model capable of “providing a new way to bring ideas and stories to life through video” for enterprise customers using copyright compliant means. Targeting Hollywood studios, advertising, media and broadcast clients, RGM will “provide a baseline model upon which companies can build their own custom models for the generation of video content,” Runway explains. Read more

IBM has produced two quantum computing systems to meet its 2023 roadmap, one based on a chip named Condor, which at 1,121 functioning qubits is the largest transmon-based quantum processor released to date. Transmon-based chips use a type of superconducting qubit that is more error-resistant than typical qubits, which are notoriously unstable. The second IBM system uses three Heron chips, each with 133 qubits. The more modestly scaled Heron and its successor, Flamingo, play a vital role in IBM’s quantum plan, which boasts major progress as a result of these developments. Read more