By
Rob ScottApril 2, 2019
Pandora plans to test new interactive advertising technology that would allow listeners to engage directly with its “voice ads” by speaking aloud. Pandora listeners could request additional information about a product or service being promoted, for example, or request skipping the ad altogether. The beta test, powered by ad-tech firm Instreamatic, is expected to launch later this year. Instreamatic provides an interactive ad platform built on its Voice AI Core to help brands and marketers “manage, measure and monetize voice-enabled audio advertising.” Read more
By
Debra KaufmanApril 1, 2019
Senior U.S. senators proposed the Secure 5G and Beyond Act to guide the development of a domestic security strategy for next-gen networks. Senators John Cornyn, Richard Burr and Mark Warner, with co-sponsors Susan Collins, Tom Cotton, Marco Rubio and Michael Bennet reached across the aisle to pen an act reflecting concern over the security of the U.S. telecommunications system. The act would prevent President Trump from recommending that 5G or other future telecom networks be nationalized, which his advisors recently proposed. Read more
By
Debra KaufmanApril 1, 2019
BitTorrent, purchased by blockchain startup TRON last year, plans to re-introduce BitTorrent Live, an OTT service first debuted in 2011 and shuttered in 2017. The new BitTorrent Live will be an Android/iOS social media app, whereas the original version provided access to free and paid TV channels. The company, which has put out a call for beta testers, has positioned the new app as similar to Snapchat and ByteDance’s TikTok in that it will encourage users to create and share content with like-minded people. Read more
By
ETCentricApril 1, 2019
USC Viterbi School of Engineering’s Center for Cyber-Physical Systems and the Internet of Things (CCI) is hosting the second International Symposium on Foundations and Applications of Blockchain (FAB 2019). The event will take place on Friday, April 5, 7:00 am – 8:00 pm at USC. This one-day symposium builds on the previous success of FAB 2018, attended by close to a hundred participants and featuring presentations by distinguished speakers from academia and industry. To register, visit the symposium’s Eventbrite page. Read more
By
Debra KaufmanApril 1, 2019
Facebook is under investigation by the Federal Trade Commission (FTC), the Securities and Exchange Commission (SEC), the Justice Department and the Department of Housing and Urban Development (HUD) for numerous potential civil and criminal violations. The Silicon Valley company, which denies the charges, said it is cooperating with law enforcement. The HUD investigation, the most recent, states that Facebook allowed advertisers to restrict who they target, based on race, religion and national origin. Read more