By
Debra KaufmanMarch 25, 2019
Amazon plans to sell video ads on its mobile shopping app, a direct challenge to Google and Facebook’s control of the $129 billion digital advertising sector. Sources report that the tech giant has been beta testing ads on the Apple iOS platform “for several months,” and that it plans to roll out ad sales on Google’s Android platform later in 2019. Searches on Amazon’s mobile app trigger relevant ads, making them more likely to lead to actual purchases. With this move, Amazon opens up a potentially lucrative revenue stream. Read more
By
Debra KaufmanMarch 22, 2019
At the Game Developers Conference in San Francisco, Epic Games demonstrated “Troll,” featuring digital humans built with Unreal Engine by studios Goodbye Kansas, Deep Forest Films, and 3Lateral. The scenes created in “Troll” use high-level real-time lighting and animation effects. Epic also announced it is providing its Epic Online Services software development kit (SDK), originally built for “Fortnite,” to game developers for free. Additionally, the company announced $100 million in grants to anyone working to “enhance 3D graphics and inspire creativity.” Read more
By
Rob ScottMarch 22, 2019
Security researcher Brian Krebs revealed that up to 600 million passwords of Facebook users were mistakenly stored in plain text and accessible by up to 20,000 Facebook employees. The passwords were reportedly logged and stored without encryption. KrebsOnSecurity explained yesterday that in some cases, passwords were searchable as far back as 2012. Facebook says it has resolved a “glitch” that may be responsible for the problem and will be notifying users of Facebook, Facebook Lite and Instagram. The company said that its internal investigation did not uncover any misuse of the data. Read more
By
Debra KaufmanMarch 22, 2019
Partnering with 23 brands, Facebook’s Instagram debuted an easy-to-use in-app checkout tool for U.S. users. Adidas, Burberry, Dior, Nike, H&M, Zara, Kylie Cosmetics and Kim Kardashian West’s KKW Beauty are among the first retailers to sign on, with more to be added to the beta test throughout the year. Users in the U.S. will see the feature roll out over the next few weeks. Instagram head of product Vishal Shah noted that, “given that 80 percent of people follow a business on Instagram, the desire really is there to shop.” Read more
By
Debra KaufmanMarch 22, 2019
YouTube, founded in 2005, has operated outside the advertising rules that regulate television broadcasting. But due to its significant reach and influence, the site is now under scrutiny for potential regulation — which will likely start with children’s programming. A digital influencer like 15-year old JoJo Siwa is a case in point: she draws millions of young female viewers to her quirky videos. But she also inks endorsement deals and sells branded fashion lines with Target, blurring the lines between content and advertising. Read more