At 30 Ninjas, chief executive Julina Tatlock noted that “the urge for immersion” is one of the chief disruptors that she and her partner, director Doug Liman, see in the M&E industry today. Whether it’s augmented reality, virtual reality or 360-degree imagery, she challenged the members of an NAB 2019 panel on emerging entertainment to pick the one they think will impact production in the next two years. Greenlight Insights VR/AR analyst Alexis Macklin picked all of them — plus cloud computing and AI tools. Read more

At the NAB 2019’s Broadcast Cybersecurity course, Emblematic Group founder/chief executive Nonny de la Peña introduced deep fakes by showing pairs of images and asking the audience to call out which was fake and which was real. From paired images of Presidents Obama and Trump, among others, audience members were consistently unable to pick the correct “fake” image. University of Washington researchers created a very convincing — but fake — video of Barack Obama, she revealed, by using neural network AI and 14 hours of Obama footage. Read more

At a panel during this year’s NAB Show, Unity Technologies head of cinematics Adam Myhill reported that video game revenue has topped movie revenue for the last two years. “The top 25 IPs in the world are games now, and some of them are worth $10 billion, which is staggering,” he said. “On a quarterly basis, more people play Unity games than watch TV. Games reach three billion people, and the world’s population is a little more than twice that.” The point was, with such massive scale, games are bound to influence movies and other entertainment. Read more

Apple Music now has more paid subscriptions in the U.S. than popular music streamer Spotify, as the global competition ramps up between the two rivals. According to those familiar with the matter, Apple Music surpassed 28 million U.S. subscribers by February, compared to Spotify’s 26 million subscribers (the figures only include paid subscriptions, not trial users). When including nonpaying music fans of its ad-supported offering, Spotify still holds the lead in the number of overall users in the U.S. To slow Apple’s progress, Spotify recently introduced new promotions, such as a discounted subscription bundle with Hulu. Read more

At NAB in Las Vegas, Warner Bros. vice president of technology Michael Zink presented DCI’s perspective on two major technology changes in recent years: the advent of high dynamic range (HDR) and direct view displays. First Zink described how Digital Cinema Initiatives (DCI) was created in March 2002 as a joint venture of Disney, Paramount, Sony Pictures, Universal and Warner Bros. Studios to “establish and document voluntary specifications for an open architecture for digital cinema … to achieve interoperability and compatibility.” Read more