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Facebook Debuts Showcase Upfront-Style Advertising Sales

Facebook debuted Facebook Showcase, a premium video-ad program to let buyers for online video/TV ads nail down guaranteed rates and impressions up to one year in advance. With the program, Facebook makes a more aggressive move into upfront buys for its content; its previous program only let advertisers buy video ads one quarter in advance. The Showcase program, which is now only available for ad campaigns aimed at U.S. audiences, coincides with the company’s increase in original content for its Watch video service. Read more

Department of Justice Revisits 1941 Music-Licensing Rules

The Department of Justice will soon ask for public input on the status of two legal agreements that have been the foundation of music licensing since 1941, said sources. Advocates of overhauling the rules said that artists are harmed, earning less in the digital age. Those who believe the regulations should stay in place counter that the rules have created a stable marketplace. The review of these music licensing rules comes as the DOJ revisits consent decrees written decades ago for several different industries. Read more

FTC Targets Anti-Competitive Violations, Fake Amazon Posts

The Federal Trade Commission (FTC) will create a task force to take a broad look at potential antitrust violations in the tech industry, including re-examining already-approved mergers — possibly undoing deals deemed to have an anti-competitive impact today. At the same time, the FTC brought its first case against using fake ads to sell online products, settling with the New York City-based Cure Encapsulations and its owner for paying for fake ads about a weight loss product to be posted as Amazon reviews. Read more

Study Indicates Streaming Services Losing Revenue to Piracy

A study by CordCutting.com suggests that up to 20 percent of consumers are using another person’s account information to stream video from Netflix, Hulu or Amazon. “Netflix tends to be pirated for the longest period — 26 months, compared with 16 months for Amazon Prime Video or 11 months for Hulu,” reports TechCrunch. “That could be because Netflix freeloaders often mooch off their family instead of a friend — 48 percent use their parents’ login, while another 14 percent use their sister or brother’s credentials.” The reports estimates monthly revenue losses at $192 million for Netflix, $45 million for Amazon, and $40 million for Hulu. Read more

Sprint, T-Mobile Detail Plans for 5G Network Debuts in 2019

Sprint and T-Mobile plan to launch commercial 5G networks this year. In May, Sprint’s 5G will debut in Chicago, where it is being beta-tested; and parts of Atlanta, Dallas and Kansas City. The next month, Sprint plans to add 5G service in parts of Houston, Los Angeles, New York City, Phoenix and Washington, D.C. None of the launches will be city-wide. T-Mobile, which is merging with Sprint, said it would launch 600MHz 5G services in the second half of 2019, as it awaits the arrival of compatible devices. Read more

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