Partnering with 23 brands, Facebook’s Instagram debuted an easy-to-use in-app checkout tool for U.S. users. Adidas, Burberry, Dior, Nike, H&M, Zara, Kylie Cosmetics and Kim Kardashian West’s KKW Beauty are among the first retailers to sign on, with more to be added to the beta test throughout the year. Users in the U.S. will see the feature roll out over the next few weeks. Instagram head of product Vishal Shah noted that, “given that 80 percent of people follow a business on Instagram, the desire really is there to shop.” Read more

YouTube, founded in 2005, has operated outside the advertising rules that regulate television broadcasting. But due to its significant reach and influence, the site is now under scrutiny for potential regulation — which will likely start with children’s programming. A digital influencer like 15-year old JoJo Siwa is a case in point: she draws millions of young female viewers to her quirky videos. But she also inks endorsement deals and sells branded fashion lines with Target, blurring the lines between content and advertising. Read more

At this week’s Game Developers Conference in San Francisco, Google introduced Stadia, a service that streams video games from the cloud to smartphones, tablets or computers with a Chrome browser or a TV using a Chromecast Ultra device. Google chief executive Sundar Pichai said people watching a video game on YouTube could simply click to join it. The company did not state whether the service would be compatible with Apple devices. The service is slated to launch later in 2019. Gaming, dominated by consoles, brings in $130+ billion yearly. Read more

Amazon is evolving into an indispensable player in the games industry, with AWS providing a cloud-based digital infrastructure for live streaming. Last year, Epic Games went “all in” for AWS, allowing its massively popular game “Fortnite” to achieve global scale. Amazon Game Tech, the company’s services collection that helps game studios get on their feet, has been a mainstay for companies like Square Enix and Zynga. Amazon also owns the game platform Twitch and has developed its own game engine, Lumberyard. Read more

Facebook will stop allowing marketers to target advertisements based on housing, jobs or credit to people of a specific race, gender or age group. Federal law bans discrimination in these three areas, and Facebook’s changes would put the company in compliance. The move is also part of a settlement of several lawsuits opposing the practice. The American Civil Liberties Union, National Fair Housing Alliance and Communications Workers of America are among those that have sued Facebook over biased targeted advertising. Read more