By
Debra KaufmanApril 29, 2019
An industry coalition made up of Viacom, Fox, Comcast NBCUniversal and Univision has updated OpenAP, a marketplace that offers advertisements for over-the-air and streaming TV. The new system, which was created in response to marketers’ need for advertising capabilities that included Internet platforms, will be available in time for the fall TV season. Advertisers increasingly allocate part of their marketing budget to such sites as Facebook and Google, to be able to target consumers more specifically. Read more
By
Debra KaufmanApril 29, 2019
In Canada, privacy commissioners stated that Facebook’s “superficial and ineffective safeguards and consent mechanisms” violated local and national laws in allowing third parties to access users’ personal data — and that the company has refused to fix the problems. The New York State attorney general plans to investigate Facebook’s “unauthorized collection” of 1.5+ million users’ email address books. Facebook just banned “personality quiz” apps similar to the one behind the Cambridge Analytica scandal, to improve security. Read more
By
Debra KaufmanApril 29, 2019
NBCUniversal became the latest media outlet to dip a toe into interactive storytelling, with “Series: Your Story Universe,” a mobile game produced by Universal Games and Digital Platforms with Endless Entertainment. The team picked IPs not easily adapted for mobile games that allow users to interact with stories based on favorite TV shows and movies, including “Vanderpump Rules,” “Saved by the Bell,” “Law & Order,” “The Breakfast Club,” “Bridesmaids,” “Sixteen Candles” and “Xena: Warrior Princess.” Read more
By
Debra KaufmanApril 29, 2019
PayPal Holdings’ Q1 earnings report revealed that 40 million people used its digital money transfer service Venmo in the last year, making it one of the most popular financial apps in the United States. Venmo is also growing dramatically in overall volume with the total number of payments made on its platform skyrocketing 73 percent to $21.3 billion in Q1 2019. Most Venmo transactions are between two people, with the company swallowing the processing fee. But PayPal prizes the app since a younger, more active cohort favors it. Read more
By
Debra KaufmanApril 26, 2019
Samsung Electronics, which currently dominates the market for memory chips used in smartphones and servers (among other devices), is now set on developing what they call “logic chips,” or advanced chip processors. The company stated its plans to invest 133 trillion won ($116 billion) over the next 10 years, putting it on a path to compete with Intel and Qualcomm. In doing so, Samsung is expected to create 15,000 jobs in production and research. The company already designed its own microprocessors for its Galaxy phones. Read more