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Digital Agency Exec Details Why Set-Top Box Needs to Die

At an NAB 2019 panel moderated by the organization’s vice president of advanced technology So Vang, Jason Brush detailed the case for why today’s set-top box needs to die. Brush, who is the global EVP for experiences and innovation at WPP’s flagship digital agency known as POSSIBLE, has designed interfaces for set-top boxes (as well as the Sony PlayStation 4 game console and Sony Xperia X10 mobile phones among others). His perspective on the topic arose from an epiphany he had looking at his cable bill. Read more

MPAA Report Details Shifts in Home Entertainment Market

According to the MPAA’s annual Theatrical Home Entertainment Market Environment (THEME) Report, data from DEG and IHS Markit points to a significant reduction in the sales of video discs, including DVD, Blu-ray Disc, and Ultra HD Blu-ray. Global sales of video disc formats dropped from $25.2 billion in 2014 to $13.1 billion in 2018. However, global consumer spending on home entertainment increased 16 percent over 2017, thanks in part to the growing adoption of online subscription services such as Netflix, Amazon and Hulu. The combined theatrical and home entertainment market increased 25 percent from five years ago. Read more

Spotify Appeals Copyright Rate Hike, Songwriters Respond

Spotify, the streaming music leader with 87 million global subscribers, is appealing the Copyright Royalty Board’s 2018 decision to raise songwriters’ pay rate by 44 percent over the next five years. Spotify is joined in this unprecedented move by Amazon, Google and SiriusXM/Pandora. Artists are furious, especially since Spotify portrayed itself as being on the side of creatives. Those appealing the Board’s decision say they’re against its complex rules. Apple is the sole company who stands to benefit from the fray. Read more

Production in the Cloud Growing, But Still Poses Challenges

Western Digital global director of M&E marketing Erik Weaver introduced production in the cloud by relaying his experiences producing “Wonder Buffalo” at USC’s Entertainment Technology Center. The production included volumetric capture and photogrammetry in a VR pipeline in a cloud-based workflow, including the C4 identification system to track assets. During a panel this week at NAB 2019, Equinix, Google and Wasabi execs described their cloud-based solutions, and a client from Technicolor described the pitfalls of a cloud service. Read more

Real-Time Virtual Production Moves into Television and Film

To be able to bring real-time feedback to every step of the filmmaking workflow has been both the Holy Grail of production and an impossible dream. When Bradley Weiers began to work in film production, he chafed at the delayed feedback and found that the real-time ecosystem of game production was a better fit. Now head of immersive storytelling at Unity Technologies, Weiers said that for the first time, he believes he can connect his first love, film, and the preferable tools of gaming.  “There’s a bridge to cross over,” he suggested during a panel at NAB 2019. Read more

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