Microsoft’s LinkedIn social business platform has joined forces with NBCUniversal to enter the connected TV advertising market. At its B2Believe customer event in New York, LinkedIn unveiled three new offerings — LinkedIn CTV Ads, LinkedIn Premiere with NBCUniversal, and Live Event Ads. Advertisers can get their creative in front of the LinkedIn audience against streaming content on connected TVs with LinkedIn CTV, target U.S. decision makers across NBCUniversal’s premium CTV content with LinkedIn Premiere and promote corporate live events before, during, and after with Live Event Ads. Kantar and iSpot are offering measurement insights. Read more

Opera has become the first browser to add support for large language models (LLMs). At this point the feature is experimental, and available only on the Opera One Developer browser as part of the AI Feature Drops program. The update offers about 150 LLMs from more than 50 different families, including Meta’s LLaMA, Google’s Gemma, Mixtral and Vicuna. Opera had previously only offered local support for its own Aria AI, a competitor to Microsoft Copilot and OpenAI’s ChatGPT. The local LLMs are being offered for testing as a complimentary addition to Opera’s online Aria service. Read more

Mobile entertainment platform Storiaverse is connecting writers and animators around the world to create content for what it claims is a unique “read-watch” format. Available on iOS and Android, Storiaverse combines animated video, audio and text into a narrative that “enhances the reading experience for digital native adults.” Created by Agnes Kozera and David Kierzkowski, co-founders of the Podcorn podcast sponsorship marketplace, Storiaverse caters to graphic novel fans interested in discovering original, short-form animated stories that range from 5-10 minutes in length. At launch there will be 25 original titles. Read more

There are now more than 600,000 users signed up for OpenAI’s ChatGPT Enterprise, up from 150,000 in January of this year. A surge, by any standards, it has sent OpenAI doubling down on the B2B approach as a way to turn artificial intelligence into a profitable business — something it is under some pressure to do in order to satisfy its obligations to investors. The company is also amping up its Custom Model training program, aimed at helping enterprise clients develop individually tailored generative AI technology for specific use cases and applications. Read more

Artificial Intelligence is not angling to steal jobs, according to Big Tech, which is galvanizing its forces to push back against that perception by forming a new consortium that addresses the effect of AI on the workforce. Called the AI-Enabled ICT Workforce Consortium, it will “assess AI’s impact on technology jobs and identify skills development pathways for the roles most likely to be affected by artificial intelligence,” according to Cisco, which leads the initiative. Accenture, Eightfold, Google, IBM, Indeed, Intel, Microsoft and SAP are also participating. Read more