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Netflix Tests Interactive Storytelling in ‘Black Mirror’ Episode

Netflix released “Bandersnatch,” an interactive episode of “Black Mirror,” its popular techno-paranoia series, that lets the viewer decide what happens at many points throughout the story, beginning with what cereal the protagonist has for breakfast. Netflix, which is using the episode to test if audiences are ready to embrace interactivity, already developed software to organize stories with infinite variations, called on producers to submit proposals for interactive stories, and hinted it has more in the works. Read more

Amazon and Alexa Devices Have a Lucrative Holiday Season

This holiday season has shown that U.S. consumer confidence is high despite the volatile stock market. Amazon reported record-breaking revenue and noted that “tens of millions of people worldwide” registered for the company’s Prime service, many enticed by free two-day shipping. During the holiday, Amazon stated, more than one billion items were shipped via Prime. According to Amazon, year over year, that included millions more Alexa-enabled devices like the Echo, Echo Dot, Fire TV Stick 4K, and Alexa Voice Remote. Read more

CES 2019: Is This the Beginning of the Age of Personalization?

The transformative potential of 5G technologies progresses from promise to first products and will likely emerge as the hot underlying topic of CES 2019, which opens Sunday, January 6 in Las Vegas. ETC@USC will cover the trade show with particular interest in how developments can impact or disrupt media, entertainment, and technology companies and their business models. Artificial intelligence, mixed reality, IoT, cloud systems, media and marketing, and blockchain are six other topics that together with 5G suggest personalization to be an overarching theme. Read more

Quibi Chief Meg Whitman Talks Mobile Content, 5G, eSports

Founded by Jeffrey Katzenberg and headed by chief executive Meg Whitman, Quibi (“quick bites”) is a subscription service for short mobile videos set to launch in about a year. Quibi will deliver daily news and longer features, with production budgets higher than the typical YouTube video content. The app will also feature a control for adjusting screen brightness; videos are shot and edited for portrait and landscape modes. Every major Hollywood studio has invested in a $1 billion seed funding round. Read more

Facebook Strategizing Cryptocurrency for WhatsApp in India

With an initial focus on the Indian market, Facebook is developing a cryptocurrency aimed for use on its WhatsApp messaging app. More specifically, sources said the company is developing a so-called stablecoin, which is pegged to the U.S. dollar to reduce volatility. The company is, however, still working on its strategy, meaning that debut of the coin is still some time off. In 2014, Facebook hired former PayPal president David Marcus to run Messenger, fueling belief the company was going to engage in financial services. Read more

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