Pay TV Subs Continue to Decline: Consumers Turn to Web
By Dennis Kuba
August 24, 2011
August 24, 2011
- As the monthly costs for pay TV have risen from $11.97 in 1986 to $49.70 this year, consumers are looking for inexpensive Web alternatives like Netflix and Amazon.com.
- Three of the past five quarters have seen an overall decline in pay TV subscriptions, according to SNL Kagan.
- “Barclays Capital analyst James Ratcliffe predicts that as young people who now rely on Internet-TV alternatives age, penetration of pay TV among occupied homes gradually will decline,” explains The Wall Street Journal. “He sees it dropping to 79 percent by 2018 from 89.5 percent now, although he predicts the pay TV industry won’t lose subscribers in an absolute sense until 2016.”
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