Peel Aims to Replace Watercooler Conversations with Social TV App

  • Peel is a free app for Android and iOS devices that draws on TV show recommendations made on a social platform.
  • “The app is similar to how Pandora recommends music, or how Netflix suggests films,” reports Reuters.
  • The company has worked with Samsung to install the app on some Samsung products with infrared capability.
  • “The app also pairs up with the Peel Smart Remote for consumers who want to control their television sets without using their remote controls,” notes the article. “The pear-shaped piece of hardware takes commands from the app and then uses infrared to control the television, settop box, or virtually any other device in a user’s living room.”
  • “It’s about how to use an intelligent app to find the right show to watch based on the shows I like today and based on shows my friends are watching,” says Scott Ellis, vice president of marketing for Peel.
  • “Ellis said that the next steps for the app are to integrate a more interactive second-screen experience for television shows. The company plans to focus on the social aspect of the app going forward, and to announce a partnership with a major television show in the coming weeks,” reports Reuters.

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