DreamWorks Animation launched a new mobile app for the iPhone and iPad this week. “Ptch” is an app from the first start-up launched through DWA.
The app “allows users to easily create and share personalized multimedia compositions called ‘ptches,’ using videos, photos, and music from their own mobile devices and social feeds,” reports Forbes.
“With the ability to use media assets from Instagram, Facebook, YouTube, Google+, Tumblr, Twitter, and Viddy, the platform allows you to easily move pictures and video snippets around into frames that combine into one-minute video creations,” explains the article.
Users can produce the videos with fonts, colors, graphics and music (up to 100 hit songs included in the app) to tell a story in video form. And if producers would like to share the assets that comprise their videos, other users can use them to remix new videos.
“We talk about this as what we’re calling ‘living media,’” says Ed Leonard, CEO of Ptch and former CTO of Dreamworks. “What we’re thinking about is five years from now, everything is going to be living media. You see something you like, quickly change it a bit, and share it. It’s the idea of reshaping things.”
The article includes a 2-minute promotional video and links to samples of ptches made by early users.
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