Since Fox implemented its 8-day delay of content availability on Hulu, downloads from BitTorrent for shows such as “Hell’s Kitchen” and “MasterChef” have increased 114 percent and 189 percent, respectively. Others are watching Fox shows on video sites including YouTube.
Moreover, the situation is creating negative consumer reactions as consumers are forced to find content elsewhere.
“One of the main motivations for people to download and stream TV shows from unauthorized sources is availability,” reports TorrentFreak. “If fans can’t get a show through legal channels they turn to pirated alternatives.”
The post suggests that some consumers have indicated they will be returning to their DVRs and may even dust off their VCRs in response.
Nobody should be surprised by this data. The QUESTION is how will people market against free? (ANSWER: by providing a value-added customer experience in the product itself and by engaging with the audience using social media…)
Nick NeroAugust 23, 2011 at 09:27am
Shocking – creating artificial market barriers allows pirates to be the exclusive service providers for customers for 8 days.
David WertheimerAugust 22, 2011 at 02:53pm
Nobody should be surprised by this data. The QUESTION is how will people market against free? (ANSWER: by providing a value-added customer experience in the product itself and by engaging with the audience using social media…)
Nick NeroAugust 23, 2011 at 09:27am
Shocking – creating artificial market barriers allows pirates to be the exclusive service providers for customers for 8 days.
Since Fox implemented its 8-day delay of content availability on Hulu, downloads from BitTorrent for shows such as “Hell’s Kitchen” and “MasterChef” have increased 114 percent and 189 percent, respectively. Others are watching Fox shows on video sites including YouTube.
4 Comments
Nobody should be surprised by this data. The QUESTION is how will people market against free? (ANSWER: by providing a value-added customer experience in the product itself and by engaging with the audience using social media…)
Shocking – creating artificial market barriers allows pirates to be the exclusive service providers for customers for 8 days.
Nobody should be surprised by this data. The QUESTION is how will people market against free? (ANSWER: by providing a value-added customer experience in the product itself and by engaging with the audience using social media…)
Shocking – creating artificial market barriers allows pirates to be the exclusive service providers for customers for 8 days.
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