Following Disney’s investment in MLB Advanced Media and Turner Broadcasting’s majority stake in iStreamPlanet, NBC Sports will reportedly launch its own sports video streaming business named Playmaker Media. The new division will focus on convincing “leagues and teams to use NBC to stream their events,” reports SportsBusiness Journal. “For media companies like ESPN, NBC and Turner, these moves to set up their own streaming companies are signs of how TV networks plan to approach the next round of sports rights negotiations, many of which will occur early next decade.”