According to the latest figures from Apptopia, mobile AR game sensation “Pokémon Go” has reached 752 million downloads and has earned more than $1.2 billion in revenue. The freemium game supports in-app purchases; total revenues for last year topped $950 million. The game “had about 60 million monthly players in June, with 20 percent of them opening the game at least once a day,” reports VentureBeat. “While that’s down from the app’s peak last August, which was at 100 million monthly users, it’s still a huge number.” Apptopia breaks down the game’s players: 57.4 percent are male, 38 percent are millennials (ages 19-34), and 32.5 percent are 18 or younger.

“The Niantic development studio’s continued support, which includes adding new Pokémon and reworking the gym feature, has likely helped keep users engaged and give them reasons to come back to the app,” VentureBeat notes. “Niantic has also help special promotions during holidays like Halloween that increase the appearances of certain types of Pokémon.”