Poll Suggests Social Network Users Want Texting and Web Surfing in Movies
By Rob Scott
March 26, 2012
March 26, 2012
- Market research firm Penn Schoen Berland recently polled 750 social network users ages 13 to 49 regarding their interests in social media and entertainment.
- According to THR, 90 percent of respondents “view social networking sites like Twitter and Facebook as a new form of entertainment, and more than half say social media sites are important tastemakers in determining what to watch and buy. Perhaps more surprising, 80 percent of television viewers visit Facebook while they watch.”
- “The poll found that a majority of 18-to-34-year-olds believe using social media while watching a movie in a theater would add to their experience, and nearly half would be interested in going to theaters that allowed texting and Web surfing,” reports THR.
- “Millennials want their public moviegoing experience to replicate their own private media experiences,” says pollster Jon Penn. “Having dedicated social-media-friendly seats, or even entire theaters, can make the moviegoing experience more relevant and enjoyable for them.”
2 Comments
Does anyone want to join me in launching a theater chain that never allows texting and Web surfing?
Does anyone want to join me in launching a theater chain that never allows texting and Web surfing?
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