Poptip is a real-time tweet polling client that offers management tools for Twitter users. The brainchild of 22-year-old Kelsey Falter, Poptip is the latest start-up to emerge from the TechStars New York program and has already raised $640,000 in funding.
“Poptip’s simple premise — it lets brands conduct and analyze instant polls on Twitter and, soon, on Facebook — lines up very nicely with the recent heat around anything and everything that has to do with social media marketing,” reports AllThingsD.
Digital Trends places Poptip above its competition, including Klout, which it describes as “more or less a social network popularity contest.”
“There are other Twitter analytics tools of course, like TweetStats and Foller.me, but they don’t specifically pinpoint the efficacy of asking questions and getting answers on Twitter,” notes Digital Trends. “For that, you turn to poll stat clients, like GoPollGo or TwitPolls, or you start paying for enterprise CRM products — but the experience isn’t as woven into Twitter as many would like.”
Poptip’s dashboard tracks a user’s questions and corresponding answers with a simple, clear interface. It should prove useful for end-users, but Falter is targeting big brands for customer engagement purposes.
The AllThingsD post includes a 2-minute video demo.
Poptip is a real-time tweet polling client that offers management tools for Twitter users. The brainchild of 22-year-old Kelsey Falter, Poptip is the latest start-up to emerge from the TechStars New York program and has already raised $640,000 in funding.
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