Business Insider has created a list of the top 30 social media advertisers based on total social impressions served from January to August of this year.
Researcher comScore calculated the number of ads served on Facebook, LinkedIn, Twitter, Tumblr, MySpace, Pinterest and others. While these impressions didn’t all cost the same for advertisers, there is no simple way to track the ad spending on social media as there is for TV.
The top social media advertiser was AT&T, generating 12.9 billion impressions. Interestingly, this number was three times that of the second place advertiser. The telecom company has 11 separate Twitter accounts, six Facebook pages, three YouTube channels, a Flickr account, eight blogs, a LinkedIn page, and a Google+ profile.
Microsoft came in second with 4 billion impressions after having bought the business-oriented social network Yammer for $1.2 billion this last June.
JustFabulous follows in third with 3.9 billion impressions. “JustFab’s marketing strategy relies almost entirely on creating the feeling of a one-to-one relationship with each customer,” the post states. “Users sign up, take a quiz to determine their personality, and are then assigned a stylist who creates a shoe collection for them.”
Additional leaders in social ads include Disney, IAC, State Farm, Amazon, Weight Watchers, Universal Technical Institute, Netflix, Google, Guthy-Renker, Nestle, Capital One and Procter & Gamble.
Check the link for the full list with each brand’s number of impressions.
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.