Nielsen reports that television viewership for Wednesday evening’s presidential debate jumped 28 percent to 67.2 million, compared with the first debate of the 2008 election.
Broadcast networks dominated, with ABC drawing 11.25 million viewers, NBC 11.07 million and CBS 10.58 million.
On cable, Fox News was the leader with 10.42 million viewers (its highest-rated presidential debate ever). CNN was second with 6.05 million total viewers and MSNBC was third with 4.71 million.
In a related story from AllThingsD, online video streaming also attracted viewers: “This year, you definitely didn’t need an old-fangled television to watch the debates, with online offerings ranging from simple videos to live fact-checking and commentary.”
YouTube’s politics channel carried an array of content from multiple sources and had “millions of live streamed views of the debates, and one of the highest number of concurrent streams ever for a YouTube live stream,” according to a company spokesperson.
Ustream reports 3.5 million views of debate and debate-related videos, while CNN says their debate videos were started about 5 million times with 1.2 million global users viewing live. Streaming was also available from AOL, Hulu, Aereo and others.
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