Press Conference: LG Emphasizes Immersive Entertainment Experience

  • LG reiterated its focus on creating a truly immersive entertainment experience at its opening press conference at CES Monday.
  • The crown jewel of the program was LG’s new 55-inch 3D OLED TV, which at only 4mm thin and 7.5 kg in weight is the world’s thinnest and largest OLED TV.
  • The contrast ratio on the new display is fifty times greater than that of traditional LED/LCD and LG has coupled it with their Triple XD Engine in hopes of creating truly life-like images.
  • LG also detailed improvements to their 3D Smart TV line including upgrades in both resolution and size, with the largest model now coming in at 84-inches.
  • In concert with the ultra-thin and ultra-large displays, the company introduced its new 3D surround sound, which uses advanced signal processing to control not only the lateral sounds but the vertical audio information as well, thereby encasing the user in the cinematic environment.
  • LG also debuted two new ways to interface with its TVs, the new Magic Remote with voice recognition and a 3D gesture interface that uses a 3D camera device similar to Microsoft’s Kinect.
  • Where to see it: Central Hall 8204, 13546

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