Primetime: Adobe Announces Live TV Coming to its Multiscreen Suite

  • Adobe has unveiled Primetime Simulcast, in addition to other enhancements to Project Primetime, its video platform for delivery of ad-supported TV viewing across connected devices.
  • “Primetime Simulcast will support apps across Apple iOS and Android devices and within major computer browsers,” reports Multichannel News. “The new service complements Adobe’s Primetime Highlights, introduced earlier this year, which lets broadcasters convert live streaming to short, ad-supported video clips.”
  • Adobe demonstrated Primetime Simulcast at the NCTA Cable Show in Boston this week.
  • “Primetime with full integration of all major components will be available in late 2012 with support for Windows, Mac OS, Apple iOS, Google Android, Samsung Smart TVs and other platforms,” notes the article. “Components of Primetime will continue to be available as separate, individual products.”
  • Adobe also introduced Adobe Media Server 5 and its Adobe Access 4 DRM solution.

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