Search giant Google doubled its global ad and promotion spending to $1.5 billion last year. “Factor in 2011 ad spending for just-acquired Motorola Mobility Holdings, and Google is now a $2.1 billion global advertiser,” reports Advertising Age.
Google receives most of its revenue through advertising, with 96 percent of its $38 billion revenue in 2011 coming from advertising.
Ad Age notes that Google is also a big ad buyer: “Google’s stated worldwide advertising and promotion spending doubled in 2010 and doubled again in 2011. Ad and promo spending as a percentage of revenue reached 4.1 percent in 2011, up from 2.6 percent in 2010 and 1.5 percent in 2009.”
“Estimated U.S. ad spending for Google and Motorola topped $1 billion in 2011, placing the combined company No. 34 on Ad Age‘s ranking of the 100 Leading National Advertisers,” adds the article. “This marks Google’s debut on the list.”
According to Google: “We expect that sales and marketing expenses will increase in dollar amount and may increase as a percentage of revenues in 2012 and future periods as we expand our business globally, increase advertising and promotional expenditures in connection with new and existing products, and increase the level of service we provide to our advertisers … and other partners.”
Search giant Google doubled its global ad and promotion spending to $1.5 billion last year. “Factor in 2011 ad spending for just-acquired Motorola Mobility Holdings, and Google is now a $2.1 billion global advertiser,” reports Advertising Age.
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