Q4 Rise in Video Plays on Mobile Devices and Connected TVs
By Rob Scott
February 20, 2012
February 20, 2012
- Consumers are watching streaming video content for longer periods of time, according to analysis by tech provider Ooyala.
- The study found that video plays on Internet-enabled TVs and mobile devices nearly doubled in Q4, with nearly half of all connected-TV viewers watching through to completion.
- This stat is significantly higher than the average for all devices.
- “Another interesting tidbit from Ooyala: Though this may not be particularly surprising, Facebook remains a much more active source of online video sharing than Twitter: For every video shared via Twitter in Q4, more than 10 were shared on Facebook,” reports TechCrunch.
- In a related MediaPost story, nearly 1 in 3 homes with broadband are regularly screening TV content online, according to Parks Associates. Almost 13 percent use Apple TV, a Roku device or other OTT equipment.
- Sales for OTT devices are projected to hit 14 million in 2012, suggests Parks.
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