Ramping Up Social: LinkedIn Launches Facebook-Like Notification Stream

By Rob Scott
September 10, 2012

LinkedIn announced it is adding Company Pages and a Facebook-style notification stream in its effort to increase user engagement.
“Launching today is our new notifications feature, which will keep you notified in real-time when someone likes what you’ve shared on LinkedIn, views your profile, accepts your invitation, and much more,” explains a September 5th blog post from Angela Yang, associate product manager at LinkedIn.
CNET reports that the notifications feature will take several weeks to go live to all members, “and push notifications for Android and iOS devices are also in the works.”
“LinkedIn is trying to graduate from a simple resumé-and-headhunting site into something big — Facebook big — in a sector where increased communication pays real dividends,” Ryan Tate writes in a related Wired article.
“LinkedIn’s ambitions are no doubt stoked by enthusiasm from Wall Street, which has bid up LinkedIn stock 36 percent since the company’s May 2011 IPO,” notes Tate. “Since Facebook went public in mid May, LinkedIn stock has climbed 14 percent, compared to a decline of 51 percent for Facebook shares.”

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