According to Engagement Labs CEO Bryan Segal, “a retailer’s entire year is often determined in the months leading up to the holiday season.” While marketers are launching new online campaigns and tapping social media influencers, “it’s really the unprecedented power of word-of-mouth brands are really looking to leverage,” reports SocialTimes. Engagement Labs and market research firm Keller Fay have ranked the top retailers in social media and word-of-mouth. “Nordstrom, Macys and Hollister topped the list on Facebook, Twitter and Instagram respectively,” notes the article. Clothing brands are doing well with visual-centric social platforms, while retailers such as Costco, Amazon, Kroger and Target are leading in word-of-mouth.