Real-Time Tennis: IBM and the U.S. Open Interact with Consumers Live

By Karla Robinson
August 31, 2012

Powered by IBM’s technology and analytics, the U.S. Open has new enhanced apps that go beyond merely tracking who beat whom.
The mobile apps for iPhones, iPads and Android devices offer live streams, player analysis along with statistics, highlights and Twitter conversations.
For the tennis fans at the New York City stadium, IBM has an interactive touchscreen wall that allows users to see what’s happening around the complex. There’s also a fan center for playing tennis-related video games.
In what Mashable calls “perhaps the most innovative” feature on the apps, predictive technology suggests which tennis star is likely to win. IBM’s on-site tech hub manages real-time match data and previous statistics, using analytic algorithms to formulate predictions.
“The data is invaluable to coaches, athletes and others working the grounds, including referees who hold a small device in their hands that analyzes each serve volley and point,” notes Mashable. “The same technology that delivers this insight is also being used to monitor babies in prenatal wards, help police departments prevent crime and enable financial services firms to improve customer service.”

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