Recipe Rehab: First Show from YouTube-Funded Channel to Air on TV
By emeadows
September 26, 2012
September 26, 2012
- In a sign of the shifting entertainment landscape, an online-video series funded by YouTube is being turned into a syndicated TV show to run on ABC stations.
- The healthy-cooking series “Recipe Rehab” was launched on YouTube in April on Everyday Health Inc.’s YouTube channel. It will now produce 30-minute episodes to appear on “nearly all stations affiliated with Walt Disney Co.’s ABC,” reports the Wall Street Journal.
- This is not the first time a successful YouTube program has made the jump to TV. The character “Annoying Orange” first appeared on YouTube and then made its way to the Cartoon Network.
- “But ‘Recipe Rehab’ is the first program from a YouTube-funded channel to air on broadcast TV, a sign that the Google site is attracting professional-grade content,” writes WSJ.
- For YouTube, this is an example of its business model at work. The site has “showered dozens of video creators, including Everyday Health, with more than $150 million in cash advances to spur high-quality content for the site, to lure more viewers and bigger advertisers,” explains the article.
- It is YouTube’s hope that these moves will challenge the traditional supremacy of TV and cable in the eyes of advertisers.
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