Coinstar subsidiary Redbox is finally getting closer to making its streaming service a reality.
“In February the DVD vending company announced a partnership with Verizon that would finally usher the Walmart staple into the 21st century,” and provide a streaming option for customers, reports Engadget.
According to the press release: “The venture’s services will offer all of the convenience, simplicity and value of Redbox new release DVD and Blu-ray Disc rentals combined with a new content-rich video on-demand streaming and download service from Verizon.”
Sources indicate that “Redbox Instant by Verizon” will enter an internal alpha this week, meaning it will begin to test out and fine-tune the service. A beta program is expected in the coming months before the service goes live sometime later this year.
“For consumers eager to have an alternative to Netflix, Amazon, Hulu, and HBO Go, the news is bittersweet in its hurry-up-and-wait nature,” notes Fast Company in a related post. “Redbox Instant will be a subscription-based service, as executives at both Coinstar and Verizon have indicated, but the company will still not provide any insight into subscription rates, studio content, or how the physical and digital parts of the service will be combined.”
The joint venture will be managed by newly appointed CEO Shawn Strickland, who formerly served as a vice president for Verizon FiOS.
Coinstar subsidiary Redbox is finally getting closer to making its streaming service a reality.
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