Report Lists the Leading Mobile Devices, Operating Systems and Tablets

  • Millennial Media released its September 2012 Mobile Mix report, “the latest edition of the industry’s most reliable source for mobile device and OS trends,” according to a post on the company’s site.
  • The report contains data from Q2 of this year and breaks down data regarding the Top 20 mobile phones, Top 10 mobile application categories and Top 5 tablets.
  • According to the report, Apple was the leading manufacturer and the iPhone was the leading mobile device. Samsung came in as the second leading manufacturer and had eight different devices included in the Top 20 mobile phones.
  • “The iPad, Samsung Galaxy Tab and Kindle Fire were the top three tablets ranked by impressions, and all three tablets were in the top 20 overall mobile devices on the Millennial Media platform,” explains the press release. “95 percent of tablet impressions came over a Wi-Fi network, showing that many tablet owners are using their devices at home or work, where they have reliable Wi-Fi connections.”
  • “The report also found 46 percent of all impressions on the Millennial Media platform were on the Android operating system, compared to 34 percent for iOS, 15 percent for the BlackBerry OS and 4 percent for Windows,” according to the report.

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