Report Predicts Social TV Market to See Double-Digit Growth by 2017

By Rob Scott
October 16, 2012

The social TV market and second screen viewing is poised for double-digit growth in the next five years, suggests a report by research firm MarketsandMarkets.
Social TV is expected to grow from $151.14 billion in 2012 to $256.44 billion by 2017.
“Broadcasters are developing and enriching social TV integration; they are targeting the tune-in customer, engagement and their loyalty to boost the rating and they are also discovering the social TV challenge,” notes the report.
Europe currently leads the charge in social TV revenue. The report calculates $55.48 billion will be taken in this year, growing to $77.74 billion in five years.
Social TV startups are drawing investments from established media and tech companies. Additionally, the market is seeing increased connections between broadcasters and social networks like Facebook and Twitter.
“Social is truly emerging as a coalition of television and social media, wherein newer formats are being developed to enhance viewer engagement and encourage paid transactions,” adds the report. “Many media and tech companies such as Hearst, Time Warner, BSkyB, and Google are backing several social TV startups, with huge investments.”

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