New data from online video advertising firm Freewheel indicates that Microsoft’s Xbox is now the most popular non-PC device on which to watch online video.
That means that more consumers are watching online video content on the Xbox than on the iPad, iPhone and Android devices. “And when it comes to home viewing, competitors like Apple TV, Google TV and Roku are so far behind they’re not even competitors,” according to AllThingsD.
Worth noting: “Freewheel is only measuring ‘professional content’ that runs with ads, because that’s how it makes its living. So that means it’s counting stuff from companies like NBC, CBS, ESPN and Vevo, but not YouTube cat videos. It’s also not measuring Netflix usage,” points out AllThingsD. “On the other hand, this isn’t a poll or sample, but data compiled by the company’s own ad servers.”
The article suggests that this data “gives credence to Microsoft’s claim that Xbox users are spending more time watching videos on the machines than playing games, and that its deals with conventional TV programmers may be bearing fruit.”
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