Paul Adams — former lead researcher of social Web and mobile applications at Google — is currently a researcher at Facebook where he focuses “on researching and designing better ways for businesses and people to communicate and interact,” according to his website.
Marketing firm Simply Zesty has posted a compelling video featuring a presentation by Adams in which he discusses the history of social media and why he firmly believes Facebook has a strong future.
“He is one of the best thinkers when it comes to social and this video that Facebook has just shared shows his thoughts on how advertising works on Facebook and why the world will continue to become more social,” explains Simply Zesty.
“One of the biggest takeaways from the video are his three huge trends to watch: 1) The Web is being rebuilt around people, 2) The amount of information you can access is increasing exponentially and 3) All this information will be available everywhere,” suggests the post. “Those three points perfectly describe where social is at right now. Unlike most sales videos that all the big networks release, this is actually massively useful at showing where the world is headed.”
ETCentric staffer Phil Lelyveld adds: “This 20 minute video articulates part of the foundation of the ETC’s “Big Data”/Metadata project. He says that the future is about our friends, our interests, and our friends’ interests.”
Paul Adams — former lead researcher of social Web and mobile applications at Google — is currently a researcher at Facebook where he focuses “on researching and designing better ways for businesses and people to communicate and interact,” according to his website.
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