Retail Trends: Cyber Monday 2012 Sets New Record in Online Sales

  • According to the Adobe Digital Index, which tracks consumer shopping activity, this week’s Cyber Monday has become the busiest online shopping day in history. The report indicates that online sales grew 17 percent over last year to $1.98 billion.
  • Adobe suggests that mobile shopping “has passed the tipping point.” Cyber Monday saw mobile devices accounting for 22 percent of total online shopping, up 100 percent year-over-year.
  • Tablets accounted for 14.1 percent of total online sales and smartphones generated 6.8 percent.
  • “We attribute this behav­ioral change to two fac­tors,” explains the report. “First, con­sumers are more will­ing to fill up their online bas­ket to a higher dol­lar amount and com­plete the trans­ac­tion in a shorter period of time.”
  • “Sec­ond, con­sumers have become savvy mobile shop­pers. We antic­i­pate that the behav­ioral change will be fol­lowed by mod­i­fi­ca­tions to online pro­mo­tional strate­gies as shop­ping behav­ior con­tin­ues to move online.”
  • The impact is also being felt outside the U.S. “We’re notic­ing the ‘Cyber Mon­day effect’ slowly spread­ing to other parts of the world where they don’t cel­e­brate the Thanks­giving holiday,” notes Adobe. “In Europe, Cyber Mon­day this year rep­re­sented an 8 percent growth in online sales.”
  • Adobe expects retailers to generate $6 billion in online sales since Thanksgiving Day. “With over­all growth rates for hol­i­day spend­ing in the low sin­gle dig­its, online shopping’s con­tin­ued double-digit growth appears to be an unstop­pable force,” concludes the report.

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