Ricky Gervais Produces New Content for YouTube Channel
March 18, 2013
Comedian Ricky Gervais has negotiated a deal to create new original content for his own channel on YouTube. The deal is a co-production of Derek Productions and Channel Flip, which currently runs approximately 140 YouTube channels. Gervais has expressed excitement about creating the new content and plans to resurrect popular character David Brent form the BBC mockumentary “The Office.”
“Working with YouTube is a fantastic opportunity for new content to be made available without the limitations of schedules and international restrictions,” Gervais said. “Viewing habits are changing. And anyone who doesn’t realize that will be left behind. I am very excited to be working with a platform that is so instant and accessible. And to catch up with David Brent is going to be fantastic.”
According to The Guardian, the channel’s new content will include original sketches, video podcasts, and behind-the-scenes clips and interviews from the upcoming Disney movie “The Muppets… Again,” in which Gervais will be starring with Tina Fey. The channel itself is a part of YouTube’s original channels initiative within the United Kingdom.
“Ricky Gervais already has a huge fan base on YouTube and they’ll be thrilled to see what he’s got up his sleeve including the next adventures with the infamous David Brent,” said Ben McOwen Wilson, head of content partnerships for northern Europe at YouTube.
The Google-owned site is currently aiming to create at least 25 hours of programming a day in order to compete with traditional broadcasts. The company is said to have spent 100 million dollars on securing programming with stars like Gervais.
“Any artist will tell you that they want as many people to see their work with as little interference to that work as possible. To create, get final edit, and be the broadcaster is the ultimate artistic experience,” explained Gervais, as reported by Business Insider. “This is why I have partnered with YouTube for original programming. And because of all that money they gave me too, obviously.”
You can check out the comedian’s latest antics on his YouTube channel.
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