Rise in Social Gaming: Facebook Boasts More Than 235 Million Gamers

By Karla Robinson
August 15, 2012

A year ago, Facebook boasted 205 million gamers on its social network. Today, that number has risen to more than 235 million globally, CNET reports.
“Facebook also noted that its total gamer userbase has grown 8.4 percent since the beginning of 2012 and that last month alone, it drove its users to Apple’s App Store and Google’s Play marketplace over 170 million times,” the article continues.
Its App Center has also seen good traffic, hitting 150 million people in just the last month. The company said the App Center drives 2.4 times more installs than the network’s earlier app/game dashboard.
An increase in gaming means good revenue for Facebook, which takes 30 percent of the profit from transactions using its virtual currency, Credits.
“Facebook relies heavily on Zynga, creator of popular titles such as ‘FarmVille’ and ‘CityVille,’ to drive its Credits transactions. But after a few disappointing quarters, Zynga has decided to reorganize its operation and focus more on mobile gaming. That move could eventually spell real trouble for Facebook,” CNET suggests.

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