Rovio, creator of the game app “Angry Birds,” is planning the next step for its popular IP: a feature-length motion picture.
The expanding franchise has already proven successful with plush toys, iPhone cases, a Mattel board game, a cookbook, and an interesting tie-in with 20th Century Fox’s feature film, “RIO” (Rovio launched mobile game “Angry Birds Rio” to coincide with the film’s release).
In order to facilitate its next steps, Rovio has acquired Finnish animation studio Kombo and has attached former Marvel Studios chairman David Maisel as special advisor.
Based on the global popularity of the app and the “emotional connection” that gamers experience during play, Maisel sees continued success for “Angry Birds” as an entertainment brand.
4 Comments
I would have never predicted that an iPhone app dev could build enough capital to purchase an animation studio… They’ve come a long way.
I would have never predicted that an iPhone app dev could build enough capital to purchase an animation studio… They’ve come a long way.
This could be a new trend of game companies producing content beyond just the game.
This could be a new trend of game companies producing content beyond just the game.
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