Salesforce has launched AI Cloud, adding generative AI across all its sales, service, marketing, commerce and IT tools. The AI Cloud suite for enterprise is built around Einstein, which Salesforce says is the first AI for CRM, and its new Einstein GPT Trust Layer, designed to deter large-language models from retaining sensitive customer data. “This separation of sensitive data from the LLM will help customers maintain data governance controls while still leveraging the immense potential of generative AI,” Salesforce says. The AI Cloud platform integrates Salesforce tools including Data Cloud, Flow, MuleSoft and Tableau and works with third party apps.

Speaking at a launch event in New York, Salesforce chairman and CEO Marc Benioff “said that Salesforce’s client Gucci, the fashion house, had already been working with an early version for its AI Cloud for more than a year, and had seen tremendous gains in its customer support and response capabilities,” VentureBeat writes.

Other Salesforce customers using the suite include AAA – The Auto Club Group, Inspirato, Rossignol and RBC Wealth Management.

“AI is reshaping our world and transforming business in ways we never imagined, and every company needs to become AI-first,” Benioff said in an AI Cloud announcement.

Salesforce has been developing AI tech since 2014 and released the AI-powered Einstein in 2016. Einstein, an analytics and productivity tool that works across the entire Salesforce platform, “now powers over 1 trillion predictions per week,” according to president and chief engineering officer Srini Tallapragada.

The Einstein GPT Trust Layer “offers a flexible platform that empowers customers to integrate their preferred LLMs into their chosen deployment environment,” VentureBeat explains. The Salesforce AI Cloud can host LLMs from Amazon Web Services (AWS), Anthropic, Cohere, and others “entirely within Salesforce’s infrastructure.”

Einstein GPT uses OpenAI’s Enterprise API. Salesforce is also offering its own LLMs: CodeGen, CodeT5+, and CodeTF, which are capable of code generation and process automation.

TechCrunch delivers a rundown on what each of Salesforce’s new GPT tools do:

• “Sales GPT can quickly auto-craft personalized emails, while Service GPT can create service briefings, case summaries and work orders based on case data and customer history,” while Marketing GPT and Commerce GPT generate audience segments for targeting.
• “Slack GPT and Flow GPT let users build no-code workflows that embed AI actions, whether in Slack or Flow.”
• Tableau GPT uses natural language prompts to generate visualizations.
• Apex GPT scans for code vulnerabilities “and suggest inline code for Apex, Salesforce’s proprietary programming language.”

Last month, Salesforce and Accenture announced a collaboration on an acceleration hub to help customers deploy generative AI across CRM tech. And on Monday, Salesforce said it is doubling its Generative AI Fund venture off-shoot to $500 million, “showing it’s playing for keeps in the generative AI race,” TechCrunch reports.