South Korean manufacturers are betting big on a new line of high-end TVs that are much thinner than traditional flat screens and display sharper images.
“Undeterred by the 3D TV flop and failure of Internet connected TVs to boost sales, Samsung Electronics Co. and LG Electronics Inc. are hoping OLED technology will keep them ahead in an intensely competitive business that has caused losses in the TV division of Japan’s Sony for the past eight years,” reports TVNewsCheck.
High-end TV manufacturers are facing heightened competition from Chinese makers — as well as from smartphones and tablets, as consumers are accessing more content on portable devices.
“But Samsung and LG are giddy about a technological leap that they are comparing to the invention of the first color TV in the early 1950s,” suggests the article. “Short for organic light-emitting diode, the wafer-thin OLED TVs boast vivid, saturated colors and deeper contrast than the TV displays now available.”
The new TVs will arrive in Europe, Asia and North America for the holiday shopping season. Retail is expected to initially be at least $9,000 for a 55-inch set, about twice as expensive as current models that size.
“Samsung and LG weathered the downturn in the TV industry well enough to keep cash to invest in production lines for the new display technology,” notes the article. “They think its profitability will not fall as quickly as LCD TVs because the technological gap is wide enough to keep late-coming rivals at bay.”
South Korean manufacturers are betting big on a new line of high-end TVs that are much thinner than traditional flat screens and display sharper images.
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