Samsung is working with OpenX Technologies Inc. to offer an ad service called Samsung AdHub Market that will enable advertisers to run targeted messages on Samsung phones and tablets.
“The move is part of Samsung’s broader push to bring targeted advertising to electronic devices, including Internet-connected television sets,” the Wall Street Journal reports. “It also will pit the company against other mobile-ad services from Apple, Google and Millennial Media Inc., which held an initial public offering of stock last week.”
“This is the first time any device manufacturer has entered the ad tech space in this way,” said OpenX chief executive Tim Cadogan. “It is becoming very clear to the principals in the mobile space that advertising is going to be a very important part of the revenue mix.”
“According to data provided by eMarketer, spending on mobile advertising in the U.S. is expected to reach $10.8 billion in 2016, up from $2.6 billion this year,” reports WSJ. “Cadogan said he expects that OpenX, which has focused on advertising within desktop computers and is now generating more than $100 million in annual revenue, will move further into the mobile market in the future.”
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