Walmart and Disney have launched an in-store augmented-reality campaign incorporating the studio’s upcoming movie “The Avengers.”
Customers can download the Super Hero Augmented Reality app that includes social media links, and engage in an in-store scavenger hunt for images of the super heroes.
While in Walmart stores, players can point their smartphones at super hero images to unlock that hero’s powers. “Users who collect all five Super Hero powers will have a chance to defeat the bad guy and win the game,” reports Mobile Commerce Daily.
“The idea of augmented reality shopping is one that is coming, whether through a smartphone or Google glasses, it is going to happen as a way for finding the way around a store,” said Tom Nawara, vice president of emerging solutions and innovation at Acquity Group, Chicago. “So getting customers used to this type of functionality is good overall and if you can do it in a way that tied into a campaign, all the better.”
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