SceneTap App Uses Facial Recognition for Bar Crowd Demographics

  • SceneTap is an Android and iOS social app that uses cameras inside of bars to detect age, gender, and number of people inside the bar at a given time.
  • Patrons can use the data to determine if bars have a good crowd, while owners can receive data regarding the demographic composition of their bar.
  • On May 18, SceneTap will add San Francisco to the list of six cities it already serves.
  • According to CEO Cole Harper, SceneTap is “about 85 percent accurate in determining gender, 90 percent accurate on determining age within six years, and 80 percent accurate within three years. It can also count people entering and leaving with between 85 and 98 percent accuracy.”
  • Some people question the legality of SceneTap’s recording, but its practices are cleared by the FTC. SceneTap does not store data and bar owners do not have access to the feed, just demographics.

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