Shazam is teaming with NBC to “enable TV viewers in the U.S. to interact with one of television’s biggest events: the London Olympics, spanning NBC, NBC Sports Network, MSNBC, Bravo and CNBC,” according to Lost Remote.
Viewers who tag the broadcast with their Shazam app will have access to information about athletes, polls, schedules, results and more, all sharable with a click to their social media sites.
“Our collaboration with NBC around the London Games marks an exciting milestone for Shazam for TV. As the leader in second-screen interactive television, we’re proud to work with NBC to make their coverage of the London 2012 Summer Olympics an even more engaging and interactive social experience,” explains Shazam CEO Andrew Fisher.
“Shazam will also promote NBC Olympics’ apps for video coverage and a more in-depth interactive experience,” indicates the post. “The partnership spans programming between the the Opening Ceremony on July 27 through the Closing Ceremony on August 12.”
Shazam is teaming with NBC to “enable TV viewers in the U.S. to interact with one of television’s biggest events: the London Olympics, spanning NBC, NBC Sports Network, MSNBC, Bravo and CNBC,” according to Lost Remote.
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