Secret to Kickstarter Funding: Simplicity, Convenience... and Apple?

By Rob Scott
February 13, 2012

Digital Trends reports a new Kickstarter record for the highest amount of funding generated for a single project.
As of last Thursday, ElevationLab’s Elevation iPhone Dock had attracted $971,000 from investors. The project was originally seeking $75,000.
“If you haven’t seen it already, the Elevation Dock is an iPhone dock made from a single piece of aluminum, and is happy to accept iPhones in-or-out of a case, plus offer little resistance when you need to remove your phone from it,” explains the post. “There’s an option to add a Line Out to connect the dock to an audio system, and a chance to buy a limited run of different colored models.”
According to Digital Trends, innovative Apple-related products regularly attract the highest levels of funding on Kickstarter.
The post also suggests that simplicity and a focus on convenience has driven the device’s early interest. “The Elevation Dock is seeing success because it doesn’t offer something only a few people want, but something everyone wants — life to be a bit easier.

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