Shazam, an application that recognizes audio content, tags and shares it on social networking sites, has raised $32 million in an effort to expand integration with TV.
The company is currently working with Syfy, Bravo, Oxygen and Spike TV to allow viewers to tag and unlock content.
Shazam recently helped promote Lil Wayne’s new music video, which is currently at 4 million views.
During the MTV Video Music Awards, Bing ran ads that Shazam could recognize and brought users exclusive content related to the show.
It is also said to do the same for ABC’s “Grey’s Anatomy” promos, allowing viewers to access new content such as music videos and exclusive scenes as the season progresses.
The app is already a big driver of iTunes downloads. Shazam PR manager Rica Squires said that there are “over 4 million tags each and every day that result in 300,000 song downloads across iTunes and other vendors.”
Back in February, ETCentric reported on IntoNow: “a new iOS app that identifies and tags live TV shows in realtime, creating something similar to Shazam, but for television rather than radio.” Three months after launch, Yahoo! purchased IntoNow for more than $20 million and it is being integrated with popular reality show “Project Runway.”
Rob ScottAugust 31, 2011 at 04:49am
Back in February, ETCentric reported on IntoNow: “a new iOS app that identifies and tags live TV shows in realtime, creating something similar to Shazam, but for television rather than radio.” Three months after launch, Yahoo! purchased IntoNow for more than $20 million and it is being integrated with popular reality show “Project Runway.”
Shazam, an application that recognizes audio content, tags and shares it on social networking sites, has raised $32 million in an effort to expand integration with TV.
2 Comments
Back in February, ETCentric reported on IntoNow: “a new iOS app that identifies and tags live TV shows in realtime, creating something similar to Shazam, but for television rather than radio.” Three months after launch, Yahoo! purchased IntoNow for more than $20 million and it is being integrated with popular reality show “Project Runway.”
Back in February, ETCentric reported on IntoNow: “a new iOS app that identifies and tags live TV shows in realtime, creating something similar to Shazam, but for television rather than radio.” Three months after launch, Yahoo! purchased IntoNow for more than $20 million and it is being integrated with popular reality show “Project Runway.”
Leave a comment
You must be logged in to post a comment.