Skype has introduced a new advertising model for its Windows version, called Conversation Ads, which will be displayed within the app during one-on-one audio calls.
These ads will only appear for users who do not have a paid Skype subscription.
According to the Skype blog: “While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences. So, you should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about. Ultimately, we believe this will help make Skype a more engaging and useful place to have your conversations each and every day.”
“The company says that the ads will be ‘silent’ and ‘non-expanding’ and, unsurprisingly, Skype is attempting to spin the news as a positive for users, saying that the ads ‘could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences,'” reports The Verge.
Skype has introduced a new advertising model for its Windows version, called Conversation Ads, which will be displayed within the app during one-on-one audio calls.
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