A new Nielsen report suggests people are more likely to shop with their smartphones when buying expensive consumer goods.
TechCrunch reports: “mobile coupons are most popular at grocery stores, (41 percent of mobile shoppers said they used coupons there), department stores (41 percent), and clothing stores (39 percent). At electronics stores, the majority (73 percent) read reviews, compare prices (71 percent), and scan QR codes (57 percent).”
People do not frequently use smartphones when at convenience or dollar stores, but occasionally use smartphones at mass merchandisers such as Walmart and Costco. Although these stores are known for their low prices, 34 percent of customers read reviews and 31 percent scan QR codes, according to the Nielsen study.
“Given the right pricing on the right products, it seems department stores, electronics retailers and online shops can woo customers from the Walmart-sized chains, when it comes to higher priced goods,” adds TechCrunch. “With brick-and-mortar stores turning into Amazon’s showroom, it’s more important than ever that merchants offer in-store shoppers some other advantage besides low prices. Expect the new crop of customer loyalty startups to have a big role in framing what that advantage might be.”
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