Snapchat Rethinks Original Content, Shutters Snap Channel
By ETCentric
October 14, 2015
October 14, 2015
Snapchat has decided to permanently shut down its Snap Channel, which lunched in January as the company’s move toward self-generated original content. A number of employees will be impacted by the move, including former Fox exec Marcus Wiley, who was hired as head of programming. Snapchat removed Snap Channel from the Discover platform a few weeks ago with a promise to relaunch. “But upon careful examination of what that would entail money-wise, that plan has been scrapped,” reports Deadline, “with Snapchat hitting pause on its original programming efforts via Snap Channel and re-examining its overall original content strategy.”
No Comments Yet
You can be the first to comment!
Sorry, comments for this entry are closed at this time.