Social Advertising: Facebook Continues to Dominate, Mobile Ads on the Rise

By Rob Scott
February 8, 2012

According to a recent report from Strata, a provider of ad systems for media buyers and sellers, Facebook continued to dominate the social media advertising sector with 89 percent of advertisers planning to incorporate the social network into their clients’ campaigns.
Facebook is followed by Twitter at 39 percent, YouTube at 36 percent, LinkedIn at 21 percent and Google Plus at 18 percent.
Strata reports that mobile advertising rose 39 percent from Q3 to Q4, with 83 percent of agencies targeting the iPhone.
“Many advertisers are confident that their business and the economy will return to a strong period by midyear. That sentiment, coupled with strong numbers from the political race, provides an overall positive barometer for advertising in 2012,” explained John Shelton, president and CEO of Strata.
In a related story posted by The Next Web, Hitwise reports that Facebook accounted for 1 in every 5 page views during January, adding that the average visit time was 20 minutes.
“The scary part is that as more people start setting up their Timeline on Facebook, the time on site will increase even more…If that trend continues, people will literally spend hours of their time just giving Facebook every piece of data they have on themselves,” suggests TNW.

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